I just received Bob Jenkins superb new CD, "12 Steps and a Winding Road." Though certainly everybody would enjoy this music, it is aimed at a specific community of people with a background in addictions and recovery. The songs are poignant and true.
Since the days of Edison, the music business has had a problem in that the audience has been largely anonymous. It is very difficult to market even a well-known artist to the masses. A much better approach is to identify and target a very specific group. If you can identify your fans by name and address, it is even better. That is where the music business is today.
An artist needs millions of fans if they don't know who they are. If you have their names and e-mail address, a few thousand is plenty. If you know exactly what they want to hear, you are all set.
Bob Jenkins new CD is right on target. You can contact Bob at coloringmoses@yahoo.com.
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